AI concept of a brutalist atelier with a camera, digital workspace and natural light.

Photography · Film · Design · Digital experiences

MATAGI
Studios

Images, film and digital worlds for ideas that should move something.

Rezon Pattipeiluhu / Ray DepattiDigital atelier · AI concept image

Creative services

Experience, instinct and the right tools.

From an idea to a world people can feel.

MATAGI Studios combines photography, film, creative direction, design, AI and digital tools to shape ideas into clear, distinctive work — from first thought to final delivery.

01Photography since 2006 02Concept → production → delivery 03Human direction + new tools

01 / Services

Do not choose a service. Choose a direction.

Where should this project go?

Start with the outcome you want people to feel or remember. The format comes after that.

For

Founders · Makers · Artists · Cultural organisations · Brands

Capabilities
Concept · Creative direction · Photography · Film · Digital design · AI-assisted production

Bring me the idea

02 / Selected experience

Rezon Pattipeiluhu — Ray Depatti

One person. Experience across two worlds.

Rezon Pattipeiluhu and Ray Depatti are one and the same person: me. One side comes from years inside brands, retail and technology. The other from years of photography, film, production and creative direction. Both shape how I work today.

Inside brandsR / 01

Rezon Pattipeiluhu

Retail · Technology · Customer experience · Brand operations

Years inside retail, technology and customer-facing brands taught me how people discover, understand and experience brands — from product and presentation to service, trust and the details that bring everything together.

VET B.V.Denim retailer · AlmereFirst retail role: denim advice, fit and sales.

Olympus SportsSportswear retailer · AmsterdamKalverstraat sports retail: customer advice and sales in an adidas-led environment.

T-MobileTelecom provider · RetailLaunch team for the first Dutch store; later supported Haarlem and Almere.

Hamilton BrightField marketing & merchandisingService merchandising for brands including Philips and Sony at MediaMarkt.

KPN BusinessBusiness telecom & digital servicesBusiness telecom experience at KPN Business Centre Duivendrecht.

AppleTechnology · Flagship retailBack of House → Apple Specialist: operations, service and sales.

Selected employment and in-house experience.

Creative practiceR / 02

Ray Depatti

Photography · Film · Production · Creative direction

Years in photography, film, production and visual storytelling taught me how to translate ideas into images and experiences — from first concept and direction to rhythm, emotion and a strong final form.

TalpaMedia & entertainmentPhotography for The Voice of Holland, Senior and Kids.

Universal MusicGlobal music companyPhotography with artists including Nona, Sera and Emma Heesters.

KPMGAudit · Tax · AdvisoryFreelance photography as Ray Depatti.

DSMScience & innovationFreelance photography as Ray Depatti.

AlbelliPersonalised photo productsFreelance photography as Ray Depatti.

4Mat FactoryCreative & media productionAssistant Creative Director: Diversity Kids, TASKR and The Stage.

Selected clients, roles and creative work.

Where both sides meet

MATAGI Studios

MATAGI Studios is where those experiences come together. I combine brand thinking, photography, film, creative direction, design, AI and digital development depending on what the project needs.

03 / Selected work

Selected work, with the thinking behind it.

Three self-initiated projects showing how research, story, brand thinking, design and digital development come together.

1951 — 2026History. Stories. Connection.

Culture & digital heritage

CASE / 01

75 years of Moluccans in the Netherlands — opens in a new tab

A digital platform exploring Moluccan history, stories and community. An independent project bringing my work in content, design and digital development together.

Challenge: Bring history, stories and community together in a digital form that people can explore.
My role: Concept, content structure, design direction and digital development.
Tool mix: Content · Design · Digital development
What it became: An independent platform for exploring Moluccan history, stories and community.

Explore the project — opens in a new tab

Mountain landscape from the visual world of MATAGI.

Brand world in developmentCulture / Design / Connection

Brand world in development

CASE / 02

World of MATAGI — opens in a new tab

MATAGI’s editorial world for fashion research, culture, conversations with makers and the HUMANITY creative framework. An independent project combining content, design and digital development.

Challenge: Create an evolving digital world connecting fashion research, culture, makers and MATAGI’s creative development.
My role: Concept, art direction, editorial structure and digital development.
Tool mix: Editorial · Art direction · Digital development
What it became: An evolving editorial and research environment for the world behind MATAGI.

Explore the project — opens in a new tab

MATAGI.EU / LIVE COMMERCE SYSTEM Brand / Commerce / Culture

Brand & commerce platform

CASE / 03

MATAGI.EU — opens in a new tab

MATAGI’s main digital home: storefront, brand environment and ongoing testing ground for how product, story, culture and conversion can live together.

Challenge: Build a digital home that could sell product, carry the brand story and keep evolving with MATAGI.
My role: Founder-led creative direction, UX, content, conversion thinking, Shopify development, SEO and ongoing iteration.
Tool mix: Brand thinking · Shopify · UX · Content · SEO · AI-assisted development
What it became: A living commerce platform connecting product, story, culture, reviews, service and continuous experimentation.

Visit MATAGI — opens in a new tab

04 / Photography

It starts with looking.

Portraits, fashion and campaign imagery from my work as a photographer. A selection from the studio archive.

Fashion portrait in a beige jacket, photographed in a colourful interior. — Studio archive / 1

Close-up portrait with small white flowers in the hair and on the shoulder. — Studio archive / 2

Music cover with an artist in a black suit against a pink set. — Studio archive / 3

Studio archive / 4

Black-and-white campaign image with two models and typographic body paint. — Studio archive / 5

Action photograph of a dancer above a bench in an urban setting. — Studio archive / 6

Experience behind the camera. New possibilities in the studio.

AI is part of my work. I use it to explore directions, develop imagery and build digital ideas. As the maker, I make the decisions about the story, visuals and finish.

Define the idea
We discuss what you want to communicate, who it is for and what the project needs to deliver.
Design and create
Photography, film, design and digital tools each take a role that fits the project. We review the direction and first work together.
Refine and deliver
We develop the chosen direction and check the details, presentation and usability.

For founders & builders

Rezon Pattipeiluhu
Ray Depatti

Experience I can pass forward.

I help creative professionals and founders move ideas forward.

I know the reality of building something of your own: creating, learning, pitching, selling and delivering often happen at the same time. That experience helps me meet people where they are, see what is already strong and turn it into the next clear step.

01Sharpen the idea

Find the strongest part of the idea, the people it is for and the opportunity worth building around.

02Mix the right tools

Photography, film, creative direction, design, AI and digital tools are combined around the project — not the other way around.

03Build momentum

Create work that can be used, shared, launched and developed further as the idea grows.

Build the next step together

06 / Start a project

Tell me what you want to make.

A finished brief is not required. Share the goal, the audience and what you already know; we can shape the right approach from there.

Prefer to email directly?
info@matagi.eu

Start a project

Sound of Shayan

Cart

Room for something personal.

Room for something personal.

MATAGI
Studios

From an idea to a world people can feel.

Where should this project go?